All the words and what they mean 🙂
(I’ll keep adding to this as we go along!)
A document created by the company for their shareholders outlining their company activities and finances from the previous financial year
A name given to a product or service (or a range of products or services) by the creator.
A call made to your big brand contact without any prior introduction (they don’t know you yet)
An email sent to your big brand contact without any prior introduction (they don’t know you yet)
The contact in your big brand who has the power to make the decision to work with you without needing authorisation from a superior
The person standing in between you and the decision maker at your big brand – often a secretary or a personal/executive assistant. Their job is to ensure only people with a valid reason for contact get through to the decision-maker, but don’t be put off – so long as you’ve followed the alignment process correctly you’ll have a valid reason for contact!
A presentation of your product or service to big brand employees to show them what you do and how it can help their business.
An official statement given to the media by the big brand regarding a specific matter within the organisation
A document outlining your offer to the big brand
the support of your event or activity by the big brand either financially or through the provision of products or services
Smaller companies that are wholly owned by the larger company
Tone of voice
The way in which the character or personality of a business comes through in their words (either written or spoken)